General Electric has announced its line up of Cameras today in CES 2011. GE is not new to this segment, but it is no where near being a player in this market. Canon just announced its lineup and it has further lowered its entry level point and shoot price point to less than $100 (Canon Source). At this rate, even though the pricing from GE is sounding competitive, its features and performance is going to find it hard to make any impact.